Driven by her appreciation for timeless styles, and passion for designing pieces that women want to wear, designer Lauren Gabrielson founded her clothing brand in 2010. Lauren started her professional career in the fashion industry working with Ginny Hilfiger on her brand, Ginny H. While working in New York, Lauren recognized the industry’s tendency to outsource production overseas, which resulted in products that often lacked in quality and originality of design. Inspired to produce locally made clothing, Lauren began producing pieces of her own. After seeing much success with her colorful, uniquely-detailed and effortless designs, Lauren opened her first store in Sag Harbor, New York for the Summer of 2010, and her brick and mortar flagship in Nolita, NYC in 2011. Lauren’s collections are made in her Brooklyn based factory, where she oversees each piece that is made. Known for offering a fresh take on classic designs, Lauren allows women to curate a style that is truly their own, with a dynamic array of colors and styles. Her designs can be found online, in exclusive pop-up locations around New York and the Hampton s as well and in luxury resortwear boutiques nationwide.